Looking for Athlete Management Software?
The Industry has evolved. Your AMS Software Should, Too.
Whatis it?
Athlete Management Systems were one of the first software products in the sports tech market. They were built more than 10 years ago at the start of the data era to streamline data collection and reporting for a single department – performance and sports scientists.
Why Change?
The sports environment and demands on performance organizations are dramatically different today than they were 10 years ago:
![](https://www.kitmanlabs.com/wp-content/uploads/2023/06/Plexus-Poligonal-2-685x1024.png)
Sports technology
has exploded with thousands of single point solutions flooding the market.
Teams and leagues
are drowning in data and need to find meaning in it.
Legal risks
have skyrocketed and compliance requirements have grown exponentially.
Pace of operating
has accelerated; decision-making has become cumbersome and complex.
Comprehensive, multi-disciplinary
approach to player management is the gold standard and the expectation.
![](https://www.kitmanlabs.com/wp-content/uploads/2023/06/AMS-Football-Player_feature_iP.jpg)
Athlete management companies and other legacy point solutions have not kept up with these changing and expanding needs.
modern sports organizations
now requires a centralized and fully integrated Intelligence Platform capable of mobilizing diverse data streams, streamlining and automating workflows and yielding actionable intelligence to support critical performance outcomes.
Athlete Management Software
vs.
The Intelligence Platform
AMS
iP: INTELLIGENCE
PLATFORM
Purpose
Data collection and reporting
- Data as commodity vs. insights
- Static
Leverage data and analytics to produce dynamic, real-time intelligence
- Proprietary analysis and intelligence
- Actionable
Audience
Single Department Focus
- Performance/ Sports Science
Cross-Departmental Focus
- Multi-disciplinary platform supporting cross departmental collaboration including Medical and Performance Staff, Coaches, Administration
Information
Siloed and Static
- Data in silos
- Narrow slice of a player’s data
All-In-One
- Integrated data; enabled to support advanced analytics and informed decision-making
- Comprehensive 360° view of player data
Data ROI
Requires Incremental Investment
- Focus on data collection
- Analytics requires separate system
- Expensive and time consuming to prepare data and manage multiple providers
Fully Enabled
- Data is mobilized and enabled to support advanced analytics
- Analytics performed within the platform
- Focus on data hygiene, quality, relevance and impact
Adaptability
and Longevity
Rigid
- Completely off the shelf or bespoke but limited by those customizations (not scalable, adaptable or flexible)
- Can’t grow with you; cost prohibitive to maintain and adjust
Configurable & Scalable
- Easy to change, add and scale as your organization grows and evolves
The Checklist
How to Evaluate Athlete Management Software vs
The Intelligence Platform
Here are some specific evaluation criteria you should use to assess athlete management companies (vs. the Intelligence Platform).
AMS
iP
Centralized, integrated view of player data
Data integration
Data linkage
Data collection
Integrations
Data Management
Multi-disciplinary Platform, breaking down silos, empowering collaboration and communication
Sports Science/S&C
Medical
Injury surveillance and pathology level time-loss analysis